If you have been hanging out in gambling halls for a while, you will have noticed that loyalty programs exist among casino promotions . If you think about it, they work in a similar way to supermarket point collections: the more you buy, the more points you get, the more benefits you can receive.
Of course in online casinos the more you play, the more volume you create, the greater the rewards . But what specifically are online casino loyalty programs, how do they work and why can they be so useful to you? We see it immediately. But first, if you are new to the casino world you may find our guide to the cheapest promotions useful .
What Are Casino Loyalty Programs
We have already given the definition: casino loyalty programs are, simply said, initiatives designed to reward the most regular players. The gambling halls, in fact, are constantly engaged in a double task: that of securing new customers and that of making sure that existing customers are satisfied.
For example, imagine opening a gaming account at an online casino that after a great welcome bonus (made just to entice you to play) completely stops worrying about you. Sure, the games are good, the casino is well done, but all promotions and offers are for new players.
How would you take it? You would probably end up getting bored and going to play somewhere else. Here, this online casino does not have a loyalty program, by choice or myopia, and the risk is just that: having a very low percentage of client retention, or precisely customer loyalty.
Why Are Loyalty Programs Useful?
From a casino perspective, you’ve already figured it out: loyalty programs are there to make sure you don’t go and play slot machines, online roulette or blackjack somewhere else. But from your point of view?
Well, quite simply, casino loyalty programs are important to you because they help your bankroll . Very often, in fact, loyalty programs allow you to play for free, or to take advantage of particularly convenient offers. Some online casinos also have a “VIP” loyalty program, dedicated to the most regular and long-lived players.
Not all loyalty programs are the same, there is also this to be said. Some are more effective and convenient, others are little more than a sop. But the important thing, as we have already said, is to give something back to customers , to prevent them from going to the competition. And of online casinos on the web, as you well know, there are so many.
The Bonuses And Benefits
Okay, but specifically what are the bonuses and benefits of loyalty programs? Here is an example list, although not exhaustive:
- Exclusive reload bonuses
- Ability to convert points into real money
- Ability to convert points into merchandise (gadgets and similar)
- Free spins at online slots
- A payback percentage on losses (e.g. 10% on losing bets of the week)
In general, every online casino has its own loyalty program, but these are the most common bonuses and perks. Some gambling halls focus more on impromptu initiatives, without continuity, while others invest more in a system of rewards on a monthly, weekly or even daily basis.